I am doing the google dance right now. My recent and home brewed SEO (search engine optimisation) has paid of. Searching for David Kaspar will put DavidKaspar.com on second place of the results.
It was a bit disappointing that a search on Google for my name returned the true resource for David Kaspar only as item 75. Not many people have the patience browsing to page 7 so being on first page is grand.
SEO became a big business when companies realized how many people use search engines to find the product or service they are interested in buying. People are working full time on placing companies high up in popular search engines like Google, AOL, Yahoo and MSN.
While the average webmaster still might believe that SEO is all about good title and some META tags, there is a lot more to it.